E-Shopping Spreads to Cote d’Ivoire, Cameroon

[Balancing Act] London -With hindsight, the growth of e-shopping in South Africa and Nigeria was perhaps inevitable. But the more interesting story is how internationally backed start-ups like Jumia are beginning to make inroads into countries that have much smaller markets. Russell Southwood spoke to a couple of key players in Cote d’Ivoire and Cameroon.