Showtime’s $11 per month streaming service will be an Apple exclusive at launch

Showtime is following HBO’s lead into standalone video streaming, but with a cheaper monthly price. The new streaming service, simply called Showtime, will launch on July 12, coinciding with season premieres of Ray Donovan and Masters of Sex. It’ll cost $11 per month, with full access to Showtime’s catalog of TV shows, movies, documentaries, specials, and sports