Technology 
3 bonnes raisons de faire converger DMP et CRM
La convergence entre la publicité et le CRM est en cours. Voici pourquoi cette démarche est incontournable pour les annonceurs, selon les experts d’Oracle et de Soft Computing.
Cannes Lions 2015: 8 campagnes qui font aimer les marques
Pour générer de l’attachement, rien ne vaut l’utilité (brand utility) et/ou le divertissement (brand entertainment), deux tendances qui s’imposent cette année à Cannes. Découvrez 8 exemples de campagnes primées et inspirantes, pour faire d’une marque une “Love Brand”.
New Apple OS X 10.10.4 update enables TRIM support for third-party SSDs
Apple has begun enabling TRIM support in its latest OS update if you install a third-party SSD — but be advised, some SSDs don’t work with the chosen method of TRIM.
Linksys ships high-gain replacement router antennas
Wi-Fi Router manufacturers selling into the high end of the market have touted upgradeable antennas for years, but none of them have actually sold antenna upgrades until now. Linksys VP Mike Chen told me as far back as the announcement … Continue reading
Microsoft Windows 10 Build 10158: Almost ready for prime time
Microsoft released Windows 10 Insider Preview build 10158 on June 29, 2015 – exactly one month before the scheduled release of the final version on July 29. We took the newest version for a spin on an updated a Dell … Continue reading
Bad news for Prince fans: These artists are missing from Apple Music
Cupertino is cheering after Taylor Swift’s very public change of heart, but other artists have not been as easy to court in favor of Apple’s new streaming service. Apple Music, which launched Tuesday morning, now boasts an exclusive on Swift’s … Continue reading
Getting started with Apple Music: 12 things to do first
Apple Music is here! Image by Apple Are you ready to rock? Apple Music is. After its unveiling at WWDC in early June, Apple Music went live Tuesday, along with iOS 8.4. While you’re updating, you can check out our … Continue reading
Scientists around the world wish you a Happy Asteroid Day
Happy Asteroid Day! It’s the 107th anniversary of the Tunguska event and a timely moment to remind you there are deadly rocks in the sky that could totally ruin your 4th of July weekend.
EU demands Google to respond to antirust complaints by August 17th
Uh-oh, Google is in hot water with the European Union. Allegedly, Google started manipulating search results in some European markets as early as January 2008, and the European Commission is not happy about it. Now, Google has until August 17th … Continue reading
ET deals: HP ENVY 15t 15.6-inch laptop with a 3K display for $847
Looking for a laptop with a beautiful high-res display, and enough raw horsepower to drive it? Take a look at the HP ENVY 15t. With a 3K display, a Broadwell CPU, and a discrete graphics card, this laptop is an … Continue reading
