Technology

Chez Groupe SEB, le marketing digital ne se limite pas au branding. Chaque campagne a des objectifs de performance en termes de business. Découvrez comment le Groupe SEB optimise le ROI de ses actions marketing tout au long du parcours … Continue reading →

Invitée du salon E-marketing Paris sur le plateau de NetMedia Group, Amandine Plas, Head of Acquisition CRM chez Kapten, a évoqué en exclusivité le rebranding de la marque Kapten (ex-Chauffeur Privé).

À l’heure où le content marketing s’impose au sein des mix, notamment en BtoB, la curation apparait pour beaucoup comme une pratique répondant aux mêmes objectifs, à moindres coûts. Est-ce le cas ? Réponse depuis le salon Emarketing Paris avec … Continue reading →

François Tarrou est un passionné de moto. Mais c’est bien pour son expertise marketing qu’il a été choisi par Yamaha Motor pour devenir le nouveau CMO en France. Il revient pour nous sur ses 100 premiers jours au sein de … Continue reading →

While nothing can replace the historic value of the lost artifacts, a recent data-gathering mission captured an incredible wealth of data about the cathedral’s structure and construction. The post Notre Dame Is Burning. A Digital Archive Could Hold the Key … Continue reading →

Samsung’s Galaxy Fold represents a truly new method of building displays into smartphones. Whether you like the idea of a foldable device or not, the option to own a functional model at all feels like something out of sci-fi. The … Continue reading →

The issue has been corrected, but it’s not clear how long the breach went undetected or exactly what the attackers could see. The post Hackers Spied on Microsoft Email Accounts Via Compromised Admin Login appeared first on ExtremeTech.

Smart bulbs help you automate and fine-tune your lighting situation, and today you can get a four-pack of our favorite white LED bulb, the Philips Hue White Ambiance A19, for $40 on Amazon. That’s down from a list price of … Continue reading →

It’s rare to see the same monitor go head-to-head with itself in both a FreeSync and a G-Sync configuration, but that’s what we’ve got here. Who wins? The post FreeSync, G-Sync Go Head to Head in New Monitor Comparison appeared … Continue reading →

Microsoft’s Windows Updates are breaking things again, this time with AV scanners. Freezes and lengthy delays have both been reported. The post Latest Windows 10 Update Causing Freezes, Sluggish Performance appeared first on ExtremeTech.