Technology

Finis les enfants tyrans! Plusieurs marques misent désormais sur l’éveil des bambins et les utilisent pour transmettre les bons gestes à leurs parents.

En 2017, priorité à l’engagement client pour les dépenses et les innovations marketing. Telles sont, en résumé, les recommandations de Marketo, un éditeur de services de marketing automation spécialisé dans… l’engagement client.

Faut-il s’acharner à maximiser la satisfaction client afin de fidéliser? Daniel Ray et William Sabadie mettent en doute ce dogme au sein de leur ouvrage “Marketing relationnel”, dont voici un extrait, via une étude approfondie des travaux scientifiques de leurs … Continue reading →

The best movies for streaming in the new year Image by Hulu The year is coming to an end, which, to some is a sad time, to others it’s a huge relief. To most, it’s a time to swap out … Continue reading →

Depuis son rachat par le Qatari QSI en 2011, le club de football parisien s’est hissé dans le top 10 des clubs de sport les plus connus au monde. Frédéric Longuépée, DGA du PSG, revient sur la stratégie digitale adoptée … Continue reading →

The FBI and DHS have released a joint report into the hacking attempts against the United States, while President Obama announces specific sanctions against Russia. The post FBI, DHS release report on Russian hacking as administration-ordered sanctions take effect appeared … Continue reading →

TurboTax coaches you every step of the way and double checks your return as you go to handle even the toughest tax situations, so you can be confident you’re getting every dollar you deserve. Its typical list price of $59.99 … Continue reading →

It’s not just the cost of labor — building an iPhone in the US would be massively complex. China has invested billions of dollars in infrastructure, while Apple’s entire supply chain for the product is tuned to Chinese manufacturing. Revamping … Continue reading →

If there’s one day where everyone wants to move out cars, it’s New Year’s Eve day. Automakers want sales bragging rights, dealers want to meet the next quota level, sales reps want bonuses. You’re in the driver’s seat. And you … Continue reading →

Supernovae, gravitational waves, exoplanets, a solar flare in 4K, and… space Hammer pants? It’s been a wild year. The post The year in space: Supernovas, gravitational waves, theoretical planets, and Hammer pants appeared first on ExtremeTech.