Technology 
5 erreurs à éviter dans un programme de customer advocacy
Les ambassadeurs de marque sont plus que de simples fans et participent à faire vivre la marque sur les réseaux sociaux. Jean-Denis Garo, vice-président du Club des décideurs marketing, explique comment les recruter et les fidéliser.
Budgets marketing : tendance à la baisse en 2016
Les budgets marketing globaux résistent mal à la crise économique, relève le 7e rapport annuel sur l’état de santé du secteur marketing mené par Oracle Marketing Cloud et le cabinet Econsultancy. Le digital tire néanmoins son épingle du jeu.
6 pop-up stores à visiter absolument à la rentrée
Pour générer du trafic, aller à la rencontre des consommateurs ou tester de nouvelles expériences clients… Les points de vente éphémères se développent de plus en plus, avec des concepts toujours plus originaux. Voici une sélection de la rédaction pour … Continue reading
Nvidia quietly launches new GTX 1060 3GB with fewer cores, $200 price point
Nvidia quietly launched a new GTX 1060, aimed at the $200 price point last week. Is the cost savings worth cutting 3GB of RAM off the GPU?
25% off NETGEAR N300 Wi-Fi Range Extender, Essentials Edition – Deal Alert
Convenient, discreet and easy to install, extended Wi-Fi coverage is just an outlet away with the NETGEAR N300 Wi-Fi Extender. Boost your Wi-Fi for mobile devices and connect a wired device such as Smart TVs or game consoles. Boost your … Continue reading
T-Mobile’s new ‘unlimited’ plan is a blatant violation of net neutrality
The new T-Mobile plan will force you to pay for unthrottled video, and the EFF doesn’t think that’s cool. Neither do we.
Sony may announce two new PS4 consoles, new slim design leaks on auction site
It looks like Sony is building a new PS4 Slim to replace its current PlayStation 4, while simultaneously launching the new, upgraded, PS4 Neo. Will consumers bite on both platforms, or will they flock mostly to the new high-end hardware?
Netgear Orbi aims to kill your wireless dead zones with mesh networking
Netgear’s Orbi home Wi-Fi system is the latest to offer routing, range extension, and simple installation and administration in a stylish package — for a price.
44% off Cable Matters USB-C to HDMI / VGA / Ethernet / USB Multiport 4K UHD Adapter (Thunderbolt 3 Port Compatible) – Deal Alert
The Cable Matters USB-C HDMI / VGA Multiport Adapter is an essential companion for a computer or tablet with USB-C. Connect to a Gigabit network, install a USB peripheral device, and connect a display with VGA or HDMI input. Plug & … Continue reading
How Netgear’s Orbi plans to eradicate Wi-Fi dead zones
Wi-Fi dead zones suck, and worse, most current tools to eliminate them suck, too. Setting up range extenders is always a headache, and the signal they output is weaker than the Wi-Fi beamed directly from your router. Converting to a … Continue reading
