Technology 
Comment la PQR favorise la préférence de marque
366 et TNS Sofres présentent les conclusions d’une étude qui consacre la préférence de marque comme ROI des campagnes publicitaires en PQR.
[Pilules créatives] Les packagings les plus audacieux
Pratiques, humoristiques, créatives, les nouveautés fleurissent en matière de packaging. Sélection des idées les plus réussies et les plus surprenantes présentées par Creapills.
New Siri sibling Viv may be next step in AI evolution
With the creators of Siri offering up a new personal assistant that won’t just tell you what pizza is but can order one for you, artificial intelligence is showing a huge leap forward. Viv is an artificial intelligence (AI) platform … Continue reading
Report: Apple will stop selling iTunes music downloads in as little as two years
Annual iTunes song downloads are projected to hit almost $600 million in sales in 2019. But that figure may not be big enough to keep Apple in the music-selling business. Apple wants to phase out the sale of music downloads … Continue reading
Apple denies report it will stop selling iTunes music downloads in as little as two years
UPDATE—May 12, 2016: Apple denied this rumor in a statement to Re/code’s Peter Kafka: “Not true.” The original rumor is below. Annual iTunes song downloads are projected to hit almost $600 million in sales in 2019. But that figure may … Continue reading
Civilization VI gets launch trailer, October release date
My sleep schedule is nowhere near ready for a new Civilization game, but the heart wants what the heart wants.
New Windows 10 build kills controversial password-sharing Wi-Fi Sense
Microsoft’s Wi-Fi Sense feature was controversial last year, thanks to initially poor communication regarding how the feature worked. Now the company has announced it’s discontinuing Wi-Fi Sense in future versions of the operating system.
Kepler team announces largest-ever collection of 1,284 verified new exoplanets
Despite malfunctioning hardware and dwindling fuel reserves, Kepler forges onward, equipped with a new statistical method that confirmed more than 1200 exoplanets.
No, Netflix isn’t saving you from 160 hours of ads per year
A widely circulated report claims Netflix saves its subscribers from 160 hours of commercial breaks every year. The figure, from CordCutting.com, has certainly grabbed attention, having been picked up by plenty of other news outlets including Business Insider, BGR, and … Continue reading
Doubts cast over whether teenager located lost Mayan city
The Internet is buzzing with reports that a budding archaeologist may have found an ancient Maya city — but actual experts in the field have a different opinion.
