Technology

Partager son audience affinitaire avec une autre marque : telle est l’un des enjeux du co-marketing. Comment, et avec quels résultats ? Éléments de réponse, avec le retour d’expérience de LG et de Darty.

Le chiffre d’affaires des acteurs de la communication print et événementielle s’est établi à 36,1 milliards d’euros (hors La Poste) en 2014, contre 39,2 milliards en 2013. C’est le constat dressé par l’Observatoire Com Média, qui pointe aussi une inflation … Continue reading →

Le mobile est le pilier du parcours d’achat du consommateur. Pour performer, une stratégie mobile-to-store nécessite de l’anticipation et une bonne dose de datas géographiques et d’intentions d’achat, sans jamais être intrusive. Mode d’emploi.

The F-35′s most recent bug list and product status has been released. The aircraft’s state remains abysmal, and the DoD is counseling against any kind of bulk purchasing program.

If the thought of Comcast supplying your cable, phone, Internet access and wireless service scares you, then hide under the covers: Comcast said Wednesday it’s going to participate in the wireless spectrum offering the government will hold this spring. Comcast isn’t … Continue reading →

Belay the controversy: just the facts about this first-in-the-world proposal to alter the genome of healthy human embryos.

Amazon’s Echo connected speaker and digital assistant is getting some pizza-delivery skills just in time for the Super Bowl. Later this week, Echo users will be able to order a Domino’s pizza or track the status of an existing delivery … Continue reading →

A suspected terrorist bombing forced Daallo Airlines Flight D3159 to make an emergency landing yesterday just minutes after departing the airport. Flight delays may have saved lives, as the bomb exploded shortly after takeoff rather than at high altitude.

As 4K technology begins to creep towards being mainstream, we’re seeing better and better deals on some awesome monitors like this 24-inch 4K display from for just 425 bucks.

The virtual reality revolution is almost here, and YouTube wants to be ready for it. The Google-owned property is getting ready to roll out live 360-degree videos, according to Buzzfeed. This would allow users to watch live concerts and other … Continue reading →