Technology 
[BtoB] Vivons-nous la fin de la communication réservée aux professionnels ?
Le digital et l’évolution des usages abolissent les frontières entre B to B et B to C. Olivier Vigneaux, président de BETC Digital, revient sur les conséquences de cette évolution en termes de communication pour les marques.
[BtoB] Personas : dans la peau d’un profiler
Dresser le portrait-robot d’un client coeur de cible : le Graal pour les marketers. La méthode des personas, ou la description intime d’un prospect, en offre l’opportunité. Mode d’emploi.
"Le marketing B to B est plus intelligent", selon Hervé Gonay (Ensemble B2B)
Passionné par le marketing B to B, Hervé Gonay lui a dédié un think tank qui rassemble des annonceurs, agences et prestataires qui entendent partager de bonnes pratiques. Il nous livre sa vision de la discipline.
[BtoB] Lagardère Publicité renouvelle son site web
La régie publicitaire du groupe Lagardère repensent la présentation de son offre, désormais organisée de manière thématique autour d’une marque ou d’un média.
[BtoB] 5 start-up à suivre
Remarquées par Tips Tank, agence conseil en innovation digitale, voici 5 start-up à suivre de près pour booster son marketing B to B. Aujourd’hui, du marketing prédictif au service du drive-to-store et des services pour faciliter les RP, la relation … Continue reading
New patent application suggests Nintendo’s NX console is like nothing we’ve seen before
Nintendo has been close-mouthed about its plans for the Nintendo NX, but a recent patent filing may have tipped the company’s hand. If so, then the company’s next-gen console will pack some unique capabilities we’ve never seen ship in traditional … Continue reading
Orbital ATK launches first space mission since 2014 explosion
Orbital ATK is still working on a redesigned Antares rocket, but it still has responsibilities to resupply the ISS. So, it turned to an older Atlas V to get the job done.
Asetek demands AMD suspend sales of Fury X, goes after Gigabyte
Water cooler manufacturer Asetek is flexing its muscle and demanding that both AMD and Gigabyte cease selling hardware that it claims violates its patents. AMD, at least, is disputing that claim and shows no interest in pulling the Fury X … Continue reading
France reportedly considers blocking Tor, public Wi-Fi in wake of Paris attacks
The French government is proposing laws that would ban the use of free or shared WiFi during states of emergency and outlaw the use of Tor altogether. Such laws are a reaction to the recent Paris attacks, but that doesn’t … Continue reading
Porsche to build electric Mission E sports sedan, will hit 80 percent charge in 15 minutes
Porsche has announced that it is investing $1 billion in Mission E, a project to build the company’s first 100-percent electric car, scheduled for launch at by 2020.
