Technology

Autrefois passage obligé d’une stratégie marketing, le papier s’inscrit, à l’ère du digital, comme un canal différenciant. Presse, marques premium ou grand public y reviennent ainsi.

Encore installée faubourg Saint-Martin, Mercedes Erra nous a reçus pour un entretien sincère et chaleureux sur sa carrière, ses valeurs, sa vision des maux dont souffre notre société et le projet pharaonique d’installation à Pantin.

Évenement phare de l’année 2016, l’Euro est, pour les marques, riche en opportunités de par sa popularité. Focus sur les dispositifs de la FDJ, Kia et Coca-Cola.

Sponsors officiels ou non, les marques sont nombreuses à vouloir tirer profit de l’engouement généré par la prochaine compétition de football. La fièvre du ballon rond n’est plus l’apanage des supporters.

The first telephoto lens used on the moon is up for sale, and it’ll only cost you a few hundred thousand dollars.

Intel is prepping a major launch in the back half of 2016, with a refreshed Atom architecture designed for lower power consumption and lower price points.

Optical discs like Blu-ray are losing favor, but Sony and Panasonic don’t seem to care. The companies have cranked up the storage capacity on optical media to a stunning 3.3TB. That’s a big advance in Sony’s optical storage, which is … Continue reading →

Of all the potential criteria for buying a mattress—firmness, breathability, the presence of memory foam, to name a few—being able to catch a cheating spouse probably isn’t high on anyone’s list. But that hasn’t deterred Spanish mattress maker Durmet, which … Continue reading →

Facebook’s Surround 360 isn’t just another expensive VR camera rig — it’s open source, with the idea that others will improve on its features, and help lower its current $30,000 component cost.

Verizon is reportedly preparing a new TV service this year, one that’s vastly different from the current Fios TV offering. The service includes a new set-top box and overhauled interface that “wont look at all” like Fios TV, Variety’s unnamed … Continue reading →