Technology 
[Interview] Twitter : "Nos formats vidéos augmentent l’efficacité des plans média des marques"
Suite au lancement de la fonctionnalité “auto-play” la semaine dernière, le directeur marketing de Twitter France revient sur la stratégie vidéo développée depuis plus d’un an.
Les anniversaires de marques les plus réussis
Les marques rivalisent de créativité pour célébrer en fanfare leur anniversaire, notamment via les réseaux sociaux. Décryptage des plus belles campagnes.
[Marketing Sportif] Quelle stratégie de sponsoring pour Coca-Cola?
Le coup d’envoi par Coca-Cola de sa campagne pour l’Euro 2016 est l’occasion de faire le point sur la stratégie de sponsoring de la marque. Interview.
[Fiche métier] Qu’est ce qu’un responsable acquisition ?
Définition, missions, profil, salaire : faites le tour d’une profession marketing dans la rubrique des Fiches Métiers.
Taylor Swift takes issue with Apple Music free trial in open letter
Apple’s plan to offer Apple Music to customers for free for the first three months—and not pay musicians royalties during that time—has not gone over so well with some in the music industry. That includes one Taylor Swift. In a … Continue reading
Taylor Swift slams Apple for not paying artists during Apple Music trial
Apple picked Taylor Swifts 1989 as the best album on iTunes last year, but the admiration isn’t entirely mutual. The pop star slammed Apple this weekend for its decision not to pay artists during the three month trial period for … Continue reading
AMD denies rumor that it’s mulling breakup or spinoff
A new report from Reuters claims that AMD is mulling a spin-off or break-up between its server CPUs and its consumer and graphics chips. Could such a split ever make sense? We have our doubts, given current finances and business … Continue reading
The Kickstarter for Shenmue 3 broke records — because Sony lied to backers
Shenmue 3 broke records this week, with the fastest sprint to $1M in funding of any game, ever. Too bad the entire affair was based on a false premise.
Apple Music couldn’t convince Taylor Swift to stream her ’1989′ album
It’s been over a year since Taylor Swift released her blockbuster album, 1989, but users on streaming services still won’t know what it sounds like. Swift’s latest album won’t be on Apple Music launching on June 30, BuzzFeed reports. Apple’s … Continue reading
Axiom Audio building a multi-room audio system that’s as open as Sonos is closed
Canadian speaker manufacturer Axiom Audio set out to make an Apple AirPlay speaker in September 2012; but only a couple of months into the project, it became clear that its customers were more keen on something that worked with virtually … Continue reading
