Pour mieux engager grâce à la donnée, collecter moins de data !

Comment utiliser la data plus efficacement pour engager vos clients, grâce au fameux triptyque : bon message, bonne personne, bon moment ? Réponse avec les témoignages de YouGov et son client KFC, mais aussi des cinémas Pathé – Gaumont et … Continue reading

Les recettes publicitaires en berne (-1,7%) entre janvier et septembre 2019

Le BUMP (Baromètre unifié du marché publicitaire) livre ses résultats pour les neuf premiers mois de l’année 2019 : les recettes nettes des médias sont en baisse, malgré la hausse de 10,8% des recettes liées au digital.

D’Aucy mise sur des formats éditoriaux collaboratifs pour rajeunir sa cible

Le groupe d’Aucy a conçu avec l’agence Content Thinking Ganz (Prisma Media) une stratégie brand content pour engager les millennials. Un retour d’expérience exposé au Marketing Day.

ET Deals: Samsung Early Black Friday Deals: 1TB Samsung 970 EVO SSD $150, 2TB Samsung 860 EVO SSD $230, Up to 47 Percent off Samsung The Frame 4K QLED TVs

Pick up one of Samsung’s 970 Evo 1TB SSDs and kiss your old HDD goodbye. With one or two of these large SSDs, who really needs to keep a hard drive? Samsung 970 Evo 1TB M.2 NVMe SSD ($149.99) Reading … Continue reading

Oculus Debuts PC Support for Quest Via USB-C Cable

A few months ago, Oculus declared that its Oculus Quest — the standalone VR headset intended for quick gaming sessions based on the Snapdragon 835 — would actually be receiving support for PC VR when hooked to a compliant PC … Continue reading

Review: Google Stadia Might Be the Future of Gaming, but We’re Not There Yet

One company or another has been trying to sell consumers on cloud gaming for the last few years, but no one has made it stick. Not only do you need the clout to get game publishers on board, but you … Continue reading

Ford Mach-E: It’s a Mustang, an EV (Yes), an SUV (Gasp), Very Quick, and the Future of Ford

LOS ANGELES — The 2021 Mustang Mach-E announced here Sunday night in Elon Musk’s backyard is a compact crossover that runs on electricity, for as much as 300 miles. There is no gasoline-engine option. More than that, Mach-E is Ford’s … Continue reading

This Simple Animation Platform Is Used By NASA, Google, & More

Animation makes everything more exciting — from Hollywood movies to marketing and design briefs. Of course, not just everybody can be an animator, it takes artistic talent and years of training. Or it takes a subscription to Animatron Studio. Animatron Studio … Continue reading

iFixit: Apple Finally Ditched Butterfly Switches in the New 16-inch MacBook Pro

Apple has long positioned itself as a seller of premium electronics, and it commands a correspondingly high price for its phones, laptops, and desktops because of it. The MacBook Pro line has won fans, but many of those fans began … Continue reading

Enclave Audio announces the first THX Certified and WiSA Certified wireless home theater speaker system

After a lengthy gestation period, the WiSA wireless audio standard is seeing a burst of activity, with new WiSA-compliant speakers from the likes of Harman Kardon and KlipschRemove non-product link. Today, wireless speaker manufacturer Enclave Audio introduces the first THX … Continue reading